The Virginian Lodge

Outbound Hotels purchased The Virginian Lodge to recreate the rugged motor lodge into a more modern and approachable version of itself. The rebrand sought to stay true to the history and culture of Jackson, Wyoming. 

We developed a fresh identity that balanced rugged authenticity with approachable hospitality. We dug into the history of the property and preserved what made it special. We created a new brand identity that turned the mantra of its original owner to always “Keep It Western” into a rally cry.

Branding. Brand Guidelines. Interiors Collaboration.