North Loop Green
A new construction was planned for a former rail yard by the Twins Stadium and light rail line in Minneapolis. The project would connect the Downtown and North Loop districts with a cutting-edge new tower called the North Loop Green. The tower features offices, apartments, businesses, events, a green space, and more.
We created a transit inspired identity system that reflected North Loop Green’s role as a connector to all things Minneapolis. The always-changing logo system celebrates unique individual journeys, destinations, and the moments of connection along the way.
Branding. Brand Guidelines. Interiors Collaboration
Brand Strategy: Hilary Lund
Creative Direction: Karl Wolf, Michael Seitz
Design: Jack Lewin, Keelan Campbell