Melty

A glass arts center in Minneapolis explored a reposition & rebrand after moving to a new location that was more accessible to the surrounding community.

The newly developed positioning sought to make glass art approachable for all ages and skill levels. We chose to focus on celebrating the benefits of coming together, learning from one another, and sharing enthusiasm for the glass arts. The new aesthetic can resonate with more broad audiences while respecting the expertise of more seasoned artists. 

Branding. Brand Guidelines.