Daytrip Wines

Daytrip Wines was a canned wine product developed through an agency partnership. We set out to create and market a canned wine brand that celebrated California getaways at an accessible price point. 

The identity was created and marketed to wine companies, and later sold to a CBD company who adapted the Daytrip branding for a CBD-infused beverage of the same name. They have since grown to include CBD gummies, probiotic beverages, and more. 

Branding. Packaging Design. Marketing Materials.