Midco

Midco ranked high in customer service and quality, which was rare for internet providers. We established a simplified brand architecture which allowed us to invest in a more unified brand persona. The refreshed look, feel, and sound amped up their neighborly charm. This fresh aesthetic was activated through an integrated marketing campaign for each business unit.

Branding. Digital Campaign. Print Campaign. 
Strategy: Jayne Dow
Creative Direction: Eric Luoma, Karl Wolf, Michael Seitz
Design: Keelan Campbell, Jack Lewin
Writing: Eric Luoma